The history from the LEGO provider begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to begin a business providing his solid wood toys door to door in his town of Billund, Denmark. He referred to as his new business “Lego” — a combination of two Danish words, “leg godt, ” which recommended “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, branded a system with regards to coupling the plastic stones that would down the road become called LEGO “Automatic Binding Bricks. ” The invention allowed LEGO to generate more diverse and complex toys.
After that, LEGO widened its offerings and began to meet the needs of both boys and girls. It unveiled a line of “Minifigures” in the mid-1970s that enclosed human information with posable arms, and in addition marketed rings sets for young girls.
A further expansion more than three decades ago saw the creation of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching collections featuring the X-wing fighter and TIE UP Fighter.
Mainly because the company grew, it necessary to increase its ability to add new products quickly and successfully. To this end, it appointed management consultant Jorgen Vig Knudstorp.
This individual helped the organization cut down on products on hand and reduce development time. This individual encouraged the organization to build contact with important toy corporations, including Goal, Wal-Mart and Toys ‘R’ Us.
This individual also brought in LEGO Concepts, an online community where supporters could post plans for new Seglar sets that they wanted to look at produced. This kind of allowed LEGO to test here are the findings the benefit of new concepts and gain feedback just before committing to them.